Oct 5, 2007 - 2008 marks Hot Wheels' 40th anniversary and to commemorate this landmark occasion Mattel has commissioned a pull-out-the-stops super cruiser from Felt. This bike is not to be believed and will be a limited edition product each with individually numbered and stamped badge plates. Chopped design, custom Hot Wheels tires and embossed seat, license plate, 3 spd derailleur, moto style kickstand, and more. To see it all go to 2008 Hot Wheels Sixty-8 Cruiser by Felt.
Oct 2, 2007 - Wow - the 2008 edition of the Felt/Surf City Beach Cruiser is now available exclusively through Felt Bicycles. This sweet 3spd features all the best in classic and cool, and the new Burgandy color will absolutely blow you away. No matter where you live, own a bit of world famous Huntington Beach every time you climb on board. To see the bike full size from Felt, click on 2008 Surf City Cruiser by Felt.
Sep 3, 2007 - Unbelieveably, cycling has suffered another extremely serious back injury. Just weeks after Stephen Murray suffered a life altering spinal injury, former BMX pro turned Mtn Bike champion Tara Llanes broke her back while competing in the Jeep King of the Mtn series in CO. Tara grew up right around the corner from Blue Room and was busy preparing for a run at the 2008 Olympic BMX Team. She needs us all and can be reached thru Tara Llanes Road To Recovery. We strongly urge you to step up and do whatever you can to help this young girl.
July 28, 2007 - Forget the mess known as the TdF for a moment - Fresh out of beautiful BC is a new - and returning - UCI BMX World Champion! Kyle Bennett (USA) - aka: Butter, for his smooth and seemingly effortless style - just grabbed his 3rd career pro elite rainbow jersey! One the real greats on and off the bike, Kyle is a deserving champion and one we are so happy to see riding up to his full potential again. Read all about it at USA Cycling.
July 12, 2007 - On this day 11 years ago, the bicycle business lost a giant and a best friend. GT Bicycles' co-founder and visionary Richard Long pioneered so many areas of the sport, business and industry, it is impossible to either overstate or underestimate. As we approach this all-important anniversary, Blue Room Sports invites you to take a look at, and if inclined to, drop a note at Richard's blog. His impact on all areas of the business and sport, whether it be BMX, road, track, mountain bike or any other, continues to live.
June 26, 2007 - In news we hate reporting, it appears that BMX dirt jump champion and all-around great guy, Stephen Murray, has suffered a serious neck injury after a crash in last weekend's Dew Tour contest. Stephen (GBR) is SoCal resident and 2-time Gravity Games and 1-time X-Games past champion who is one of the most well-liked and respected riders out there. The most current info on his condition can be found at BMX Talk.
May 18, 2007 - Gaerne is one of the finest names in cycling footwear and their new 2007 line is now available in North America. Featuring a full array of top-shelf road and mountain models, including women's specific styles, these Italian-made shoes are second to none. The company has also launched a new website complete with detailed product info, tech detail, sizing chart, dealer locator and more. See it all at Gaerne Cycling.
Apr 9, 2007 - Hailed as the "Amazingly Fun Bike Race", the 2007 Urban Assault Race 9-event series is one cool, fun and unconventional event. Think Amazing Race meets metropoliton-bike-messenger-competition for all ages. Teams of two battle over a course laden with predetermined task stops all designed with an eye on what riding is all about - having fun. Why didn't anybody think of this before? Check it out all of the detail at Urban Assault Race.
Mar 29, 2007 - Team Slipstream/Chipotle pro Brad Huff grabbed a huge bronze medal in the omnium at the UCI World Track Championships in Majorica, Spain today. The event is a cycling all-inclusive which tallys points in the 200M flying TT, 1K TT, 3K pursuit, 5K scratch race and 15K points race. A Rafer Johnson kind of thing and a spectacular accomlishment for this young US rider. Check out Slipstream Sports for more info on this, and to follow the team throughout the year.
Feb 26, 2007 - The second annual Amgen Tour of California concluded in Long Beach on Sunday, Feb 25 and after 8 days of spectacular racing from NorCal to SoCal, and in front of an estimated 1.6M spectators overall, the event can be considered nothing short of a resounding success. There is already talk of it increasing to 10 days in 2008, something both the riders and organizers would enjoy seeing. For complete details including detailed results, official merchandise and more, click on Amgen Tour of California.
Feb 11, 2007 - Coming Feb 18-25 is the second annual Tour of California, an event that on one short year has separated itself from all others in the U.S., and many in the world. Beginning in San Francisco and making its way down the beautiful California coast to finish in Shoreline Village in Long Beach, the event covers eight days and will host some of the world's top cyclists, including all the of the primary Euro squads. If you can't make it in person, follow this world-class event at Amgen Tour of California.
Feb 9, 2007 - In the big business of sponsorship, all things must end and the Discovery deal is no exception. It doesn't mean that the team is kaput, but management will need to get a new sugar daddy before the fall. Depending on the environment, that may or may not prove easy. Deals like this are usually championed by some executive who has a passion for the sport with the ability to sign off on it, and that's exactly what left the Discovery deal - the CEO who loved it. For more detail log on to VeloNews.
Jan 26, 2007 - Felt Bicycles has re-upped with SoCal's ADT Event Center at the Home Depot Center and will remain the official bike of this amazing facility for two more years. Built of Siberian Pine, the 250m climate-controlled track is considered one of the finest in the world and is the only indoor velodrome in the United States. It has hosted such elite events as the UCI World Track Championships, several UCI Track World Cups, US National Track Championships and much more. For more info click on either Felt Bicycles or Home Depot Center.
Jan 19, 2007 - Felt Bicycles has moved from its old location in southern Orange County's Lake Forest, to some brand new digs just a few miles away in Irvine. With increased room to spread its wings, undoubtedly more great things will continue to come from a company already pushing the sport. Engineering, Product Development, Marketing, Creative and Sales all operate out of the new office location at 12 Chrysler, Irvine, CA 92618. Online remains the same at Felt Bicycles.
Dec 31, 2006 - In five short days beginning on Christmas, three significant internationally known deaths occured, each completely different from the other two. A soul singer, a president and a tyrant are all now gone, but the ripple of what each did in his lifetime remains. In the case of the Godfather of Soul, James Brown, a virtual tidal wave of music and influence is left behind. The reach of the hardest working man in show business was boundless, and will be with us for a very long time.
Dec 15, 2006 - In one short year, the Amgen Tour of California went from zero to America's premier cycling event. In conjunction with this incredible race, the organizers have developed a marquee line of very impressive official products, including the all-new limited edition 2007 TOC road bike, developed by Felt. Only 120 of these beauties will be made and they are available exclusively through The Amgen Tour of California. A must have.
Dec 2, 2006 - In conjunction with the 2007 Amgen Tour of CA's last stage at Shoreline Village in Long Beach, CA, the city will be hosting the first ever Long Beach Bike and Family Festival on Sat, Feb 24, 2007. It will be a day of test rides, demos, BMX freestyle shows, a fastest wrench contest, music, food and much more! This is shaping up to be a great event - don't miss it! For more details check out The Long Beach Bike and Family Festival or drop us a line.
Oct 27, 2006 - One of the most accomplished BMX, DH and mtn bike gated-event riders of this era has moved into a new phase of his cycling career. Ex-GT and Haro pro Mike King has been hired is the new Brand Manager for Bombshell-Avent Cycles. Mike's experience in both racing and team management, along with his superior working knowledge of the industry should serve him well in this new role. For more info check out Bombshell Parts or Avent Cycles.
Oct 22, 2006 - Michellie Jones, long one of the world's most successful short distance triathletes, took victory in famed Ironman Kona, HI over the weekend and in doing so, etched her mark forever in the Ironman distance discipline: 2.4 mile swim, 112 mile bike ride and 26.2 mile run. Michellie (mah-kee-lee), took the event in 9:18:31 and in doing so, must certainly be considered one of the greatest multi-sport athletes of all time. For more on what Michellie called "better than the Olympics" check InsideTriathlon.
Oct 16, 2006 - SponsorHouse, the company that connects sponsors and sponsorees at all levels of the sport and industry, while at the same time exposes and promotes participating brands at levels they could only previously dream of, is launching yet another new version of their already slam dunk site. Coming live to a computer screen in front of you, v6 will rocket those on board to new heights. Get your ticket punched at Sponsorhouse. See what all the fuss is about.
Oct 13, 2006 - Whether you think Floyd Landis did it or not, he has gone public with his Tour de France case in what has to be one of the most watched sports stories of the year. Floyd is one of the greatest guys in cycling and for those that know him, it is hard to fathom that there is any truth to the doping allegations. That said, the numbers surrounding his reported testosterone levels are pretty strange. You can read Floyd's entire case at Box.
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